emily wu | ART DIRECTOR
NBA League Pass | DirecTV
Presented with a classic last minute request and super fast turn around, we produced 270+ billboard-sized memes with some expressive NBA players to emphasize just how much NBA you can watch with NBA League Pass.
We placed these nationwide and I even managed to catch some of these in person in Nashville, while my friends and family sent me images from all over Dallas!
Cities: Atlanta, Charlotte, Cleveland, Dallas, Indianapolis, Nashville, Oklahoma City
In The Wild
Some more meme-worthy reactions that didn’t make it past the Client / Legal / NBA barricades.
